Posts Tagged ‘france’

One of the things I love to do when travelling to other countries is going to McDonald’s and testing stuff that is not on the menu in our beloved Lebanon. It’s very interesting to see that McDonald’s, while being a global firm, with restaurants in 196 countries, still manages to listen to its consumer in each market and to regularly come up with new burgers.

For example, in France, where consumers are attached to the good quality of ingredients, they have a Charolais on the menu, a burger which patty originates from a very well known breed of cattle that is raised in Charolles, FR.

I went to McDonald’s yesterday in Paris and ordered two very interesting limited edition burgers they had on the menu: the McBaguette and the Red Chilli Pepper.

Let’s start with the McBaguette. If Hamburgers were french (pronounce ham-bour-gais), they would have tasted like this. First of all, throw away the fluffy buns you’re used to, and replace them with a crispy Pain Baguette. Second, get rid of the Cheddar Cheese, you’re in France and what you want in your Hamburger is Emmental, with plenty of holes. Finally, forget about that Barbecue Sauce, you shall have  Mustard sauce in your hamburger, with a sprinkle of pepper.

While the McBaguette emerges from a very interesting concept, its execution is really bad. There’s just too much bread and mustard, so you end up chewing your burger with a strong taste of mustard, and you can not even tell the presence of the meat. Since I like the concept and I have nothing else to do with my life, I’ll probably end up doing my own McBaguette in my kitchen, and I’ll post an article about it!

After that, I had the Red Chilli Pepper. This is probably the most spicy burger I’ve had at McDonald’s. It’s a regular quarter-pounder with cheese, with the exception of peppered buns and a very hot sauce mixed with raw onions. Way too hot in my opinion, but if any french folk is reading this blog (and I know there is), please give me your opinion!