Archive for the ‘Thoughts’ Category



…Summer Holidays…


Messin’ with the Macs…

Posted: May 1, 2012 in Thoughts

Can’t choose between the two heroes of McDonald’s? Simply order both, exchange the patties and there you go!
Next time you pay a visit to Ronald, try it and give some feedback!



“Build your own burger!” 

I can’t read Japanese but that’s the first thing that came to my mind when watching this video…a complete do-it-yourself toolbox for making your own mini burger, some french fries and a glass of coca-cola. Damn, those Japanese…I guess they just can’t get enough of all this radioactive shit.

“Because it’s not only about the meat…”

Being a third-year economics undergraduate, I recently had to choose a subject for my BA’s thesis. Of course, I did my best to link Economics with Hamburgers in order to make that thesis sound a little bit more interesting.
So here we go: Burgernomics

Burgernomics is the art of using The Big Mac in order to analyze exchange rate variations in globalized economies. We assume that, if two countries are trading between each-others, the Purchasing Power Parity between these two countries will necessarily hold. That means  that both consumers of the two countries will be able to buy the same basket of good in their respective currencies. In a more rigourous way, we would write:

Exchange Rate = P*/P

P and P* being the price index in the national and foreign econmy. Now when does the Big Mac appears in the equation? Well, I believe Economists are lazy and they don’t want to bother calculate a basket of goods that is  compatible with all economies and that will give a global idea of what are the price levels in each economy…that would take ages, so, in 1986, The Economist had one fucking brilliant idea: let’s use the Big Mac.

Indeed, the Big Mac is sold in more than 120 Countries today, and I only counted the countries in which Mcdonald’s use the exact same recipe for making the Burger. Moreover, all of the ingredients that makes The Big Mac (Bread, Sesame seeds, Meat, Cheddar Cheese, Tomatoes, Lettuce, Pickles) are produced and traded in most of these countries.

Why would you need a stupid basket of goods when you have the Big Mac?

In answer to the recent rumours about a possible unsanitary inside their kitchens, Mcdonald’s Lebanon is now proposing to its clients a guided tour of their sacred den. I asked for it today, but the manager told me that they only accept groups of 4. I don’t really see the reason behind this, so I just thought the kitchens were not clean enough today…Anyway, i’m going to try again soon with 3 of my friends (besides the smiling guy pictured here on the right). So who’s in?

The Burgerhead

“Royale With Cheese”

Posted: March 20, 2012 in Thoughts
Tags: , ,

Vincent: “And do you know what they call a Quarter-Pounder with Cheese in Paris?”
Jules: “They don’t call it a Quarter-Pounder with Cheese?”
Vincent: “No man, they got the Metric System! They wouldn’t know what the fuck a quarter-pounder is…”
Jules: “Then What do they call it?”
Vincent: “They call it a “Royale with Cheese”!”
Jules: “Royale with Cheese” 

Quote from Pulp Fiction, extract from a conversation between Samuel L. Jackson & John Travolta.

Now that the great Quentin Tarantino explained us what is the difference between a Quarter-Pounder with Cheese and a Royale With Cheese, can someone please explain me why do we have a Quarter-Pounder with Cheese AND a McRoyale at Mcdonald’s in Lebanon. Or else i’m gonna have to go and ask them…

And just for the pleasure of the eye, here comes the Quarter-Pounder:


And the McRoyale:


“Hamburger America” is a state-by-state guide of the top 150 burger joints in the United States, compiled by George Motz. I bought this book in Los Angeles, and believe me, it is one great source of Information. George describes, in a quasi-romantic way, every detail about his tastings at the most authentics burger joints in the country, always giving out the full adress so you can go and make yourself an idea of what is the true American Burger. I am very thankful to him for leading me to places such as The Apple Pan (serving the same burger since 1927) that I could never have discovered myself otherwise. You will find in this book great reviews, ideas, stories and you will realize, like George said, that: “It’s not only about the meat, it’s also about the people you meet”

Click here to get more informations on this book